The .GIFYS are coming!

Tuesday, 21 January 2014

NETNETGIFYSeyeballs

THE .GIFYS ASK THE PUBLIC TO DECIDE THE ALL-TIME BEST ANIMATED GIFS

PUBLIC VOTING BEGINS TODAY ON NOMINATIONS MADE BY A PANEL OF INTERNET EXPERTS IN INNAUGURAL AWARDS SHOW

LOS ANGELES (January 21, 2014) – The .GIFYS, the first annual awards show celebrating the animated file format, announced the opening of online public voting today as they determine the all-time best GIFs. The nominees are the selections of a panel of internet experts from Buzzfeed, Gawker, Tumblr, Mashable, Joystiq, The Daily Dot, Engadget and more, who have pulled from their own archives, reached out to their hundreds of thousands of twitter followers and endlessly scoured the Internet to curate the best of the best animated GIFs.

The mission of The .GIFYS, which was created by a small team of creatives and developers at advertising agency CP+B Los Angeles, is to immortalize the best GIFs, a medium that otherwise is generally viewed only once before it’s lost in the abyss that is the internet. At www.thegifys.com, everyone can vote once per day now through January 31st on their favorite in each category, ranging from Cats to Art + Design, to WTF?! GIFs that receive a .GIFY will become permanent fixtures in an internet hall of fame, to be celebrated forever.

“The GIF is now 26 years old, and there are millions of them online. It’s time they received their due respect with a proper awards show,” said .GIFYS co-founder William Sawyer at CP+B Los Angeles. “We recruited some of the top names in internet culture to curate the best, and we’re looking to the whole internet to decide the winners.”

The .GIFYS panelists include:

  • Chelsea Marshall - Editor, Buzzfeed Animals
  • Fernando Alfonso - Writer, Lead Illustrator And Comics Editor, The Daily Dot
  • Paul Budnitz - Kidrobot Founder, Artist, Filmmaker & Serial Entrepreneur
  • Christine Erickson - Features Writer, Mashable
  • Ann Friedman - Columnist For New York Magazine And Gif Enthusiast
  • Cord Jefferson - West Coast Editor, Gawker
  • Amber Gordon - Creative Strategist, Tumblr
  • Dianna Mcdougall - Live Giffer, Shorty Awards Finalist, Community Manager, Dots
  • Lil Bubs + Mike Bridavsky - Internet Cat And Her Human
  • Rachel Binx + Sha Hwang - Founders, Gifpop
  • Ivan Perez-Armendariz - Chief Digital Officer, CP+B
  • Dan Milano - Gif Maker, Partnership Manager, Dailymotion Usa
  • Jess Conditt - Senior Editor, Joystiq
  • Ryan Block - Head of Product, Engadget / Co-Founder, gdgt
  • Brian Morrissey – Editor-in-Chief, Digiday

Due to the complicated nature of who “owns” a particular GIF, the award show will not be awarding the content creator, but rather the GIF itself. Voting lasts a week, with winners announced online later in the month.  For updates on The .GIFYS, follow their twitter @thegifys or visit thegifys.com.

About CP+B:
CP+B, a member of the MDC Partners network, has a client list that includes KRAFT, Mondelēz International, Domino’s Pizza, MetLife, Applebee’s, Charles Schwab, Fruit of the Loom, Microsoft, Turkish Airlines, Paddy Power and Best Buy. CP+B has more than 750 employees worldwide, collaborating across five factories: Boulder, Miami, Los Angeles, London and Gothenburg, Sweden. The agency is one of the most-awarded in the world, having been named “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. CP+B has won more Grand Prix awards at the Cannes Lions International Advertising Festival than any other agency in the past 15 years, and is the only agency to have won the Titanium Grand Prix two times.

Please visit us: www.cpbgroup.com
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