APOPHENIA a solo exhibition from Alma Alloro

Thursday, 02 January 2014

APOPHENIA
a solo exhibition from Alma Alloro
January 4
through January 25 2014

Apophenia /æpɵˈfiːniə/ is the experience of seeing patterns or connections in random or meaningless data.

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Quilt Drawing, 2013

An opening reception with the artist will be held on Saturday, January 4 from 7 – 11 PM at Transfer. Gallery hours are held every Saturday from 2 – 7 PM and by appointment with This email address is being protected from spambots. You need JavaScript enabled to view it..

Apophenia is a collection of works by Berlin-based artist Alma Alloro exploring the possibilities — and  limitations — of an artist's aura in a digitally-oriented world. The exhibition consists of a series of hand drawings and animations, installed alongside a machine that manually creates animation. Alloro’s works invite the viewer to simultaneously experience both the animation itself alongside the exposed analog apparati that produces it.

Alloro’s meticulous hand drawings make manifest the notion of repetition, a yearning for the infinite. Within the patterns that emerge, however, individual fragments of the animation reveal their lack of continuous identity — a tacit acknowledgement of the imperfections of the human hand.

Meanwhile, a kinetic machine generates colorful spinning surfaces broadcast via closed-circuit television. This screen — part of a device intended for the reading of printed matter, and which once helped Alloro’s late grandfather compensate for his low vision — becomes a site of color and motion. Says Alloro:

“In its afterlife, the device exposes a ubiquitous short sightedness, rendering users of every generation blind to other potential (mis)uses of technology.”

With Apophenia, Alloro considers the kinds of aesthetic effects that still lie beyond the scope of digital practice: what can be made with bare hands that can’t be made with a computer? And further, what new means still belong to the realm of tradition, yet embrace new potentials made possible by the digital?  

A full inventory of Apophenia work is available for acquisition from the gallery. Please inquire with This email address is being protected from spambots. You need JavaScript enabled to view it. to request a prospectus.

Publication :::
A publication featuring an essay by Daniel Rourke will accompany this exhibition.

About the Artist :::
ALMA ALLORO (b. 1982, Tel Aviv) is a contemporary retro-futuristic artist living and working in Berlin. Her work spans a variety of media, including drawing, sculpture, and music composition and performance. She has shown in Berlin at Preview Berlin and with The Store, in her hometown Tel Aviv at Sommer Gallery and P8 Gallery, and Internationally at Furtherfield Gallery in London, and Eigenheim Gallery in Weimar.

Alma studied fine art at the Midrasha School of Art, Beit-Berl, Israel, and received her MFA in Public Art and New Artistic Strategies from Bauhaus-Universität in Weimar, Germany.

Events + Gallery Hours :::
Opening Reception
Saturday, January 4 from 7 – 11 PM [RSVP]
Gallery Hours
Saturdays 2 – 7 PM + by appointment; contact This email address is being protected from spambots. You need JavaScript enabled to view it.

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Lowtekvision, 2013

TRANSFER is an exhibition space that explores the friction between digital practice and its physical instantiation. The gallery supports artists working with computer-based practices to realize aggressive installation projects within our walls.

Transfer Gallery 1030 Metropolitan Ave Brooklyn, NY 11211

Contact:  This email address is being protected from spambots. You need JavaScript enabled to view it.

More info:  http://transfergallery.com/exhibitions/2014/01/alma-alloro/

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