Googlegeist: Mirrors Behind the Curtain (Simulacrum)

Tuesday, 22 January 2013


Smart Objects is excited to share the launch of Googlegeist: Mirrors Behind the Curtain (Simulacrum) —

This past week a Google photographer was paid to virtualize the gallery space—with Google Museum View screenshots displayed (of Google's 9 eyed camera caught in mirrors)—and it was recently approved and uploaded to Google Street View (Business View).

The original screenshots have now gone full circle and Google's eye has been turned onto itself.

Please join Smart Objects—from your computer or phone*—to celebrate the launch of Googlegeist: Mirrors Behind the Curtain (Simulacrum).

*If you're trying to view from Google maps app search Smart Objects LA CA and then tap See Inside image under location info.


Below is the original press release.

Smart Objects—a new gallery space in Echo Park—is pleased to announce Googlegeist: Mirrors Behind the Curtain, a solo exhibition of new works by Chadwick Gibson.
Opening reception Thursday, December 20th, 7-10 pm

December 17th-February 18th

Over the past fifteen years Google has grown to become a ubiquitous omniscient entity, which has peered into almost every aspect of our public and private lives. It has documented everything from vast stretches of the earth’s terrain to the most personal emails. The word “Google” suggests a possible answer to almost every imaginable question. Google acts as both all-seeing God and prying Big Brother, a vast repository of objective fact and personal revelation.

Gibson’s series Mirrors Behind the Curtain reveals the self-censored workings of this all-seeing, all-knowing medium. The screenshots in this series are rare glimpses of Google’s elusive 9-eyed street view camera, busy at work, virtualizing the interiors of different museums, castles, and institutions of power around the world. Unlike normal street view though, in which Google’s car and camera have been easily masked out, the museums’ and castles’ plethora of mirrors present a situation where Google cannot cover its tracks. These images are ambivalent portraits of the often invisible, panoptic power of Google’s observation.



online projects

  • Presented by

    Presented by Smart Objects

  • Type

    Online exhibition inside Google Street View

  • Date

    11 January - 18 February 2013

  • URL

  • Spotlight

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